At 12:00 noon on January 13, the closing ceremony of the 9th Baifeng Spring Festival Cake Cultural Tourism Festival was launched on Lunchuan APP on time through live “commerce”.
Following the introduction and recommendation of the hosts and guests, audiences in the live room cannot control their “small hands” to snap up, Spring Festival cake link, rush! Strawberry link, rush! Enjoy cross-country double experience voucher free of charge, rush!... The rising number of people in live room and the rolling real-time comments, as well as the “sold out in a second” just then the voice, show the success of the event.
According to statistical data, the online popularity value of this live broadcast is as high as “100,000+”, with nearly 10,000 likes and more than 7,000 comments.
In the online live commerce link, in addition to the previous surprises: lottery at the whole point, ultra-low-cost benefit and one-yuan seckill of all kinds of special cuisines in Baifeng, this year's Spring Festival Cake Cultural Tourism Festival also prepared two Lunchuan koi gift packs worth RMB 999 and one gift pack worth RMB 2,999, respectively including Spring Festival cake and local characteristic agricultural products of Baifeng, homestay residence vouchers, leisure and entertainment picking vouchers and other rich gifts.
The Baifeng Spring Festival Cake Cultural Tourism Festival began on December 24. During the whole event, one-yuan seckill and preferential purchase were uninterrupted, and a total of RMB 50,000 of benefit and cultural tourism preferential experience vouchers were issued. In addition, the two popular business districts in Beilun - RT-Mart and Fubang City also placed striking exhibitions, attracting citizens to participate in tick-off, photos, releases, likes, and receive Spring Festival cake awards. Nine short introduction videos about Baifeng agricultural and special products and cultural tourism routes were also broadcast on Lunchuan APP, which gained a large number of followers and likes. Such all-round and multi-form preliminary publicity also created the momentum for the closing ceremony.
From a Spring Festival cake to a branded, influential and characteristic festival event, Baifeng Spring Festival Cake Cultural Tourism Festival has gradually become a “golden card” for the development of Baifeng Rural Cultural Tourism, continuously promoting the increase of local farmers' income and efficiency, and promoting the integration and development of local eco-tourism and leisure culture through the Spring Festival cake, and driving more local characteristic products of Baifeng to achieve mutual wealth and win-win.
“In recent years, the Baifeng cultural tourism routes industry has developed gradually from the simple Spring Festival cake festival to the Spring Festival cake cultural tourism festival. The influence of online and off-line enabling on the brand of Spring Festival cake and the promotion and publicity effect of the cultural tourism routes are obvious.” said the relevant person in charge of Baifeng Street, “In order to continuously consolidate this brand IP, we invested very great efforts, and issued a series of supporting policies, I believe that the future of Baifeng cultural tourism industry will be better and better.”
This event is sponsored by Baifeng Street Party Working Committee and Baifeng Street Office, under the guidance of Beilun District Bureau of Agriculture and Rural Affairs, District Bureau of Commerce, District Bureau of Culture, Radio, Television, Tourism and Sports, and undertaken by District Cultural Center (District Intangible Cultural Heritage Protection Center), Baifeng Street Party and Mass Service Center, Baifeng Street New Era Civilization Practice Institute, Baifeng Street General Trade Union, Baifeng Street Youth League Working Committee, Baifeng Street Women's Federation, Baifeng Street Cultural Station, Baifeng Street Fengyang Community and Baifeng Street Agricultural Federation. (Reporter Liu Wei, Dai Jindong, Lin Siyu)